It was December 2010, and Sarah Fotheringham and Maninder Singh both found themselves living in Delhi. Maninder had recently moved back after living in Melbourne, and Sarah had left London, having got a job as an art director with Wieden + Kennedy Delhi. A chance meeting at a photoshoot led to a Boxing Day date, and the start of a many nights of planning. Driven by a love of beautiful things, and a desire to work and travel together, in 2012, designer homeware brand Safomasi was born!

A reflection of Sarah’s background as an artist and illustrator and Maninder’s experience in fashion and production, they are inspired by both the everyday and the exotic. Their contemporary prints are the result of a mix of cultures and influences, observed and absorbed from their travels all over the world. Every single product is hand made and totally unique, and tells the story of a journey, through gorgeous colour combinations and a distinct illustrative style, with the aim of bringing joy and a small part of their colourful world into your home!


Living in India is always inspiring – there’s so much colour and pattern in every day life! And there’s such a rich history of craft and textiles. Our mix of different cultures helps us to see things with a new perspective and hopefully create a unique aesthetic. Wherever we go we take a lot of photos – and start sketching out ideas for new designs. Our first two collections are inspired by India, but future collections could be inspired by anywhere we go!


We launched our online store in August 2013 with our first two collections of hand printed cushions and quilts, shipping to many countries worldwide! We’ll be creating new collections and adding new products in different categories throughout the year, plus we’ll be adding more shipping destinations.


Inspired by the hundreds of varieties of Indian sweets documented by Sarah on her travels across India, our signature mithai design is a 13 colour screen print, with a final layer of shiny silver ink! Paired with candy stripes in pink, orange and yellow, the collection blends Indian and Western influences for a fun, fresh look!

Every year, thousands of camels are brought to be traded at the Pushkar Camel Fair. It’s an incredible sight, with traders doing business whilst tourists watch camels dancing and locals compete for the best moustache. But what really caught our eye was the unique sense of style on show. From decorated camels to snappily dressed traders, we interpreted the colours and ornaments of the fair to create a collection of three distinctive, engaging and colourful prints.

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